A reliable email checker tool (also known as an email validator, email scrubber or email list cleaner) scans your marketing emails to ensure that the addresses they’re heading to exist and are able to receive messages. This plays a vital role in maintaining the quality of your lists, improving email deliverability rates, protecting your sender reputation and ultimately boosting your email marketing ROI.
A good email verification service will do more than just make sure the syntax of an address is correct – it will also detect if an address is a disposable or temporary email, which is frequently used by hackers and scammers. Additionally, it will conduct a full domain verification and mailbox validation by connecting to the mail server over SMTP and simulating sending a message to verify that the mailbox exists and is capable of receiving messages.
Email Checker Tool: The Key to Error-Free Email Campaigns
The best email verification software will also identify old or unused addresses that have become spam traps, which are designed to catch companies that are sending unsolicited emails. You can then manually identify and remove these addresses from your list, preventing them from impacting your deliverability rates or being reported as spam.
A real-time email checker will qualify new emails as soon as they’re entered into your data collection forms, ensuring that your lists are of high quality from the start. This prevents spammers and spoofers from taking advantage of your inexperience with email validation and saves you the time and expense of dealing with bounced emails, lost revenue, and possible suspension from your email provider.