A reliable email checker tool (also known as an email validator, email scrubber or email list cleaner) scans your marketing emails to ensure that the addresses they’re heading to exist and are able to receive messages. This plays a vital role in maintaining the quality of your lists, improving email deliverability rates, protecting your sender reputation and ultimately boosting your email marketing ROI.

A good email verification service will do more than just make sure the syntax of an address is correct – it will also detect if an address is a disposable or temporary email, which is frequently used by hackers and scammers. Additionally, it will conduct a full domain verification and mailbox validation by connecting to the mail server over SMTP and simulating sending a message to verify that the mailbox exists and is capable of receiving messages.

Email Checker Tool: The Key to Error-Free Email Campaigns

The best email verification software will also identify old or unused addresses that have become spam traps, which are designed to catch companies that are sending unsolicited emails. You can then manually identify and remove these addresses from your list, preventing them from impacting your deliverability rates or being reported as spam.

A real-time email checker will qualify new emails as soon as they’re entered into your data collection forms, ensuring that your lists are of high quality from the start. This prevents spammers and spoofers from taking advantage of your inexperience with email validation and saves you the time and expense of dealing with bounced emails, lost revenue, and possible suspension from your email provider.

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Email Verification Tool is the process of identifying and removing non-existent, invalid or inaccurate email addresses from your contact database to improve the quality of your list and minimize bounce rates, an important metric that affects overall email deliverability. Email verification is an essential step in any marketing campaign as it helps you avoid the negative impact of a high bounce rate by only sending emails to valid recipients.

Invalid or non-existent email addresses are a major cause of hard bounces, which in turn negatively affect your deliverability metrics and can even damage your sender reputation with email service providers (ESPs). Email validation can significantly reduce your bounce rates by focusing your campaigns on verified and accurate email address lists, thus saving you time and resources that would be wasted on ineffective email communications.

“Is an Email Legitimate? How to Check for Scams

The best email validation tools are easy to use and provide instant results. Those that are API-integrated can be connected to your ESP or lead-capture platforms to keep your email lists clean around the clock without you having to do anything extra.

Xverify is an excellent email validation software that uses a waterfall enrichment method to check the syntax, authenticity, and validity of an email address. It also checks if the domain’s MX records are correctly set up and if the mail server is capable of accepting incoming messages. It can spot temporary accounts, typos, spam traps, accept-all, and disposable email addresses in bulk and remove them from your list to prevent hard bounces and increase the delivery speed of your emails. Its user-friendly interface makes it easy to upload lists and download clean ones in minutes. Its integrations with a range of marketing software makes it an ideal tool for email marketers and its API enables real-time validations and deliverability testing.