Email Verification Tool is the process of identifying and removing non-existent, invalid or inaccurate email addresses from your contact database to improve the quality of your list and minimize bounce rates, an important metric that affects overall email deliverability. Email verification is an essential step in any marketing campaign as it helps you avoid the negative impact of a high bounce rate by only sending emails to valid recipients.

Invalid or non-existent email addresses are a major cause of hard bounces, which in turn negatively affect your deliverability metrics and can even damage your sender reputation with email service providers (ESPs). Email validation can significantly reduce your bounce rates by focusing your campaigns on verified and accurate email address lists, thus saving you time and resources that would be wasted on ineffective email communications.

“Is an Email Legitimate? How to Check for Scams

The best email validation tools are easy to use and provide instant results. Those that are API-integrated can be connected to your ESP or lead-capture platforms to keep your email lists clean around the clock without you having to do anything extra.

Xverify is an excellent email validation software that uses a waterfall enrichment method to check the syntax, authenticity, and validity of an email address. It also checks if the domain’s MX records are correctly set up and if the mail server is capable of accepting incoming messages. It can spot temporary accounts, typos, spam traps, accept-all, and disposable email addresses in bulk and remove them from your list to prevent hard bounces and increase the delivery speed of your emails. Its user-friendly interface makes it easy to upload lists and download clean ones in minutes. Its integrations with a range of marketing software makes it an ideal tool for email marketers and its API enables real-time validations and deliverability testing.…