Estate agency. marketing Gone are the days when house hunters searched the property sections of local papers. Nowadays, the vast majority of potential buyers and renters look online for homes and properties in their area. And unless your agency has a website that appears in search results when people look for your services, you will miss out on business opportunities.

The best way to increase your agency’s visibility online is by optimizing your website for the keywords that home buyers and renters are searching for. This involves using the right words and phrases on all your web pages to make sure that Google understands what your website is about, and shows it in search results. It’s also about ensuring that your content is useful, interesting and informative to those who read it.

SEO Strategies for Estate Agencies: Maximizing Online Visibility

Real estate SEO differs from general marketing SEO because it’s about promoting the specific properties you represent, as well as your real estate services. It requires a more focused approach to keyword research, and it’s important to focus on the terms that your target audience is actually using when looking for properties (also known as “search intent”).

A key element of real estate SEO is making sure that your agency has a strong presence on local search engine results pages (SERPs). This involves optimising your listing information for your geographic service area, and making sure that your contact details are accurate and up to date. It’s also about creating new content regularly, such as blog posts or social media posts, to help boost your online profile and attract more relevant traffic.