Room Scenting for the Hospitality Industry
A Raumbeduftung für die Gastronomie can be one of its strongest brand tools. From a welcome scent to the signature smell of a guest’s room, hotels use fragrance to create an instant connection with customers. Scents trigger memories in our limbic system, where emotions and memories are stored, making them more powerful than visual or auditory signals. A memorable scent can evoke positive feelings, increase brand recognition, and inspire loyalty.
Room Scenting for the Hospitality Industry
The right fragrance can also make a customer feel satisfied, which is why hospitality brands are using it more than ever before. According to a 2021 study by Ambius, scent marketing is more effective than traditional marketing in increasing the likelihood of a customer returning to a hotel or restaurant and writing a review.
When choosing a scent, hotel owners need to understand their target audience. Certain aromas can evoke specific emotions, such as energy or relaxation. Citrus scents can energize and leave guests feeling ready to explore their new surroundings, while lavender evokes calmness and a sense of restful sleep.
Avoid overwhelming a space with too much fragrance, as it can cause guests to turn away. Instead, opt for subtle levels of scent, such as that of green apple or cucumber, which can trick the brain into thinking a space is larger than it is. For a truly immersive experience, choose a fragrance that is tied to the hotel’s location or region—whether it’s the citrus aromas of South Florida or the woody scents of a Colorado ski resort.